Data protection
In accordance with the legal requirements of data protection law (in particular the BDSG as amended and the European Data Protection Regulation ‘DS-GVO’), we inform you below about the nature, scope and purpose of the processing of personal data by our company. This privacy policy also applies to our websites and social media profiles. With regard to the definition of terms such as “personal data” or “processing”, we refer to Art. 4 DS-GVO.
Name and contact details of the responsible person
Our responsible person
(hereinafter “responsible person”) within the meaning of Art. 4 No. 7 DS-GVO is:
Dieter Kober
Burghalde 47
72218 Wildberg
Email address: admin@newart.digital
Types of data, purposes of processing and categories of data subjects
In the following, we inform you about the type, scope and purpose of the collection, processing and use of personal data.
Types of data we process
Usage data (access times, websites visited, etc.), communication data (IP address, etc.),
2. purposes of processing according to Art. 13 para. 1 c) DS-GVO
compilation of statistics,
3. categories of data subjects according to Art. 13 (1) e) DS-GVO
visitors/users of the website,
The data subjects are collectively referred to as “users”.
Legal basis for the processing of personal data
Below we inform you about the legal basis for the processing of personal data:
1. If we have obtained your consent for the processing of personal data, Art. 6 para. 1 sentence 1 lit. a) DS-GVO is the legal basis.
2. If the processing is necessary for the fulfilment of a contract or for the implementation of pre-contractual measures, which are carried out upon your request, Art. 6 para. 1 p. 1 lit. b) DS-GVO is the legal basis.
3. If the processing is necessary for the fulfilment of a legal obligation to which we are subject (e.g. statutory retention obligations), then Art. 6 (1) sentence 1 lit. c) DS-GVO is the legal basis.
4. If the processing is necessary to protect the vital interests of the data subject or another natural person, the legal basis is Article 6(1)(d) of the GDPR.
5. If the processing is necessary to protect our legitimate interests or the legitimate interests of a third party and your interests or fundamental rights and freedoms do not override this, then Art. 6 (1) sentence 1 lit. f) DS-GVO is the legal basis.
Disclosure of personal data to third parties and processors
As a matter of principle, we do not pass on any data to third parties without your consent. Should this nevertheless be the case, then the disclosure is made on the basis of the aforementioned legal grounds, e.g. in the case of the disclosure of data to online payment providers for the fulfilment of a contract or due to a court order or because of a legal obligation to hand over the data for the purpose of criminal prosecution, to avert danger or to enforce intellectual property rights.
We also use processors (external service providers e.g. for web hosting of our websites and databases) to process your data. If data is passed on to the processors as part of a contract processing agreement, this is always done in accordance with Art. 28 DS-GVO. In doing so, we select our processors carefully, monitor them regularly and have been granted a right to issue instructions regarding the data. In addition, the processors must have taken suitable technical and organisational measures and comply with the data protection regulations according to BDSG n.F. and DS-GVO.
Data transfer to third countries
The adoption of the European General Data Protection Regulation (GDPR) has created a uniform basis for data protection in Europe. Your data is therefore predominantly processed by companies to which the GDPR applies. However, if processing is carried out by services of third parties outside the European Union or the European Economic Area, these must meet the special requirements of Art. 44 et seq. GDPR. This means that the processing takes place on the basis of special guarantees, such as the officially recognised determination by the EU Commission of a level of data protection corresponding to the EU or the observance of officially recognised special contractual obligations, the so-called “standard contractual clauses”.
Insofar as we obtain your express consent to the transfer of data to the USA
due to the invalidity of the so-called “Privacy Shield” in accordance with Article 49 (1)
sentence 1 lit. a) DSGVO, we point out in this regard the risk of secret access by US authorities and the use of the data for monitoring purposes, possibly without any legal remedy for EU citizens.
Deletion of data and storage period
Unless expressly stated in this data protection declaration, your personal data will be deleted or blocked as soon as you withdraw your consent to the processing or the purpose for the storage no longer applies or the data is no longer required for the purpose, unless their continued storage is required for evidence purposes or is contrary to statutory retention obligations. This includes, for example, retention obligations under commercial law for business letters in accordance with § 257 para. 1 of the German Commercial Code (HGB) (6 years) and retention obligations under tax law for receipts in accordance with § 147 para. 1 of the German Fiscal Code (AO) (10 years). When the prescribed retention period expires, your data will be blocked or deleted unless the storage is still necessary for the conclusion or fulfilment of a contract.
Existence of automated decision making
We do not use automated decision making or profiling.
Provision of our website and creation of log files
1. If you only use our website for informational purposes (i.e. no registration and no other transmission of information), we only collect the personal data that your browser transmits to our server. If you wish to view our website, we collect the following data:
- IP address
- user’s internet service provider;
- date and time of access; –
- browser type
- language and browser version
- content of access
- time zone
- access status/HTTP status code;
- amount of data;
- websites from which the request came
- operating system.
This data is not stored together with other personal data about you.
2. This data serves the purpose of user-friendly, functional and secure delivery of our website to you with functions and content as well as its optimisation and statistical evaluation.
3. The legal basis for this is our legitimate interest in data processing, which also lies in the above purposes, in accordance with Art. 6 (1) sentence 1 lit. f) DS-GVO.
4. For security reasons, we store this data in server log files for a period of days. After this period, they are automatically deleted, unless we need to keep them for evidence purposes in the event of attacks on the server infrastructure or other legal violations.
Matomo (formerly PIWIK)
1. We have installed the web analytics service / open source software “Matomo” on our website to analyse and improve the use of our website.
2. Data category and description of data processing: IP address, technical information on browser and provider plus terminal device, location, interests and pages visited. For the analysis, the software sets cookies on your computer. We have activated the so-called “IP anonymisation”, whereby your IP address is shortened at the last 6 digits. This means that it is no longer possible to relate the data to a specific person. In addition, this IP is not merged with other data collected by us. The data is processed and stored on our servers in Germany.
3. Purpose of processing: This data is collected and stored for the purpose of marketing, analysing and optimising our website.
4. Legal basis: If you have given your consent (“opt-in”) for the processing of your personal data by means of “tracking”, then Art. 6 para. 1 sentence 1 lit. a) DS-GVO is the legal basis. In addition, the legal basis is our legitimate interest in data processing in accordance with Art. 6 (1) sentence 1 lit. f) DS-GVO. In the case of services provided in connection with a contract, the tracking and analysis of user behaviour is carried out in accordance with Art. 6 (1) sentence 1 lit. b) of the German Data Protection Regulation (DS-GVO), in order to be able to offer optimised services for the fulfilment of the purpose of the contract with the information thus obtained.
5. Storage period: after the data has been collected, it is anonymised. Cookies are stored for a maximum of 13 months or until they are deleted by you as the user. The server logs are automatically deleted after 180 days.
6. Objection: You can object to the collection and storage of data at any time free of charge with effect for the future. You can object to or prevent the installation of cookies by Matomo in various ways:
– You can prevent cookies
in your browser by selecting the setting “do not accept cookies”, which also includes third-party cookies;
– You can deactivate Matomo’s cookies via this link:
You may choose to prevent this website from aggregating and analyzing the actions you take here. Doing so will protect your privacy, but will also prevent the owner from learning from your actions and creating a better experience for you and other users.
This cookie only applies to our website and your current browser and will only last until you delete your cookies. In this case, you would have to set the cookie again.
7. For more information, please see Matomo’s privacy policy at: https://matomo.org/privacy/.
Rights of the data subject
1. Objection or revocation against the processing of your data
Insofar as the processing is based on your consent pursuant to Art. 6 (1) p. 1 lit. a), Art. 7 DS-GVO, you have the right to revoke your consent at any time. This does not affect the lawfulness of the processing carried out on the basis of the consent until the revocation.
Insofar as we base the processing of your personal data on the balance of interests pursuant to Art. 6 (1) p. 1 lit. f) DS-GVO, you may object to the processing. This is the case if the processing is not necessary, in particular, for the fulfilment of a contract with you, which is shown by us in each case in the following description of the functions. When exercising such an objection, we ask you to explain the reasons why we should not process your personal data as we have done. In the event of your justified objection, we will review the merits of the case and either cease or adapt the data processing or show you our compelling legitimate grounds on the basis of which we will continue the processing.
You can object to the processing of your personal data for the purposes of advertising and data analysis at any time. You can exercise the right to object free of charge. You can inform us of your advertising objection using the following contact details:
Dieter Kober
Burghalde 47
72218 Wildberg
E-mail address: admin@newart.digital
2. Right to information
You have the right to request confirmation from us as to whether personal data relating to you is being processed. If this is the case, you have the right to information about your personal data stored by us in accordance with Art. 15 DS-GVO. This includes, in particular, information about the processing purposes, the category of personal data, the categories of recipients to whom your data has been or will be disclosed, the planned storage period, the origin of your data if it has not been collected directly from you.
3. Right to rectification
You have a right to rectify inaccurate data or to complete correct data in accordance with Art. 16 DS-GVO.
4. Right to deletion
You have the right to have your data stored by us deleted in accordance with Art. 17 DS-GVO, unless legal or contractual retention periods or other legal obligations or rights to further storage prevent this.
5. Right to restriction
You have the right to request a restriction in the processing of your personal data if one of the conditions in Art. 18 (
1) a) to d) DS-GVO is met:
– If you contest the accuracy of the personal data concerning you for a period of time which enables the controller to verify the accuracy of the personal data;
– the processing is unlawful and you object to the erasure of the personal data and request instead the restriction of the use of the personal data;
– the controller no longer needs the personal data for the purposes of the processing but you need
them for the
establishment, exercise or defence of legal claims; or
– if you have objected to the processing pursuant to Article 21(1) of the DS-GVO and it has not yet been determined whether the legitimate grounds of the controller outweigh your grounds.
6. Right to data portability
You have a right to data portability in accordance with Art. 20 DS-GVO, which means that you can receive the personal data we hold about you in a structured, common and machine-readable format or request that it be transferred to another controller.
7. Right to complain
You have the right to complain to a supervisory authority. As a rule, you can contact the supervisory authority for this purpose, in particular in the member state of your place of residence, your place of work or the place of the alleged infringement.
Data security
In order to protect all personal data transmitted to us and to ensure that the data protection regulations are complied with by us, but also by our external service providers, we have taken appropriate technical and organisational security measures. Therefore, among other things, all data between your browser and our server is transmitted encrypted via a secure SSL connection.
Status: 14.10.2022